Invest Canada'23

Objectives

The CVCA team was searching for a gifting solution that was engaging, branded and personalized to the recipient. With recipients travelling from across North America, digital, locally redeemable gifts were important.

Solutions

The Unwrapit experience created was branded using the event brand assets, and customized with a message of appreciation for each speaker. The experience included a list of curated gift options, redeemable in both Canada and the Unites States.  

These gift options also included social impact gifts to support the Foundations founded by some of the keynote speakers (i.e. David Suzuki and Rick Hansen.)

Results

With a final claim rate of 87%, this speaker campaign was very well received. Many recipients (57%) opted for the charitable donation, resulting in $1,240 donated to charities featured in the experience.  A fun, engaging and thoughtful gifting experience was created for the speakers and a perfect way to show meaningful appreciation.